Add Logo to Video Online, Free

To add logo to video, open the clip in EchoWave's free editor, upload your logo as a transparent PNG, then drag it into the corner you want. Resize it so it sits at roughly 5 to 10 percent of the frame width, lower the opacity to around 70 percent, and export. This is the fastest way to add a logo to a video online free: the whole process runs in your browser and takes about a minute, with no account needed to start.

Why brand your videos with a logo

A logo overlay turns any clip into something recognisably yours. The moment a viewer sees your mark in the corner, they know who made the video, even after it has been re-shared, screen-recorded, or stripped of its caption. For creators and small businesses this does two jobs at once: it builds recognition every time the clip plays, and it discourages other accounts from passing your work off as their own. On platforms where reach depends on shares and reposts, a persistent corner logo keeps your name attached as the content travels.

There is a practical difference between a logo and a watermark, even though people use the words interchangeably. A logo is your brand mark placed for identity and is usually kept clean and clearly visible. A watermark is the same idea applied for protection, often made semi-transparent so it sits over the footage without dominating it. EchoWave handles both with the same overlay controls, so you decide how prominent the mark should be.

How to add logo to video in EchoWave

EchoWave is a layer-based logo overlay tool. Your video sits on the bottom layer and your logo image sits on a layer above it, so nothing is baked together until you export. That layering is what lets you put a logo on video without ever changing the footage underneath. You upload your logo file the same way you would any image, then position it on the canvas with drag-and-drop. Handles around the image let you scale it proportionally, and the corner of the canvas snaps the logo into place so it lines up cleanly against the edge.

Because it is a separate layer, you control every property independently. Move the logo to the top-left, top-right, bottom-left, or bottom-right. Set its opacity with a slider so it reads as a subtle watermark or a bold brand stamp. Trim how long it appears on the timeline if you only want it during an intro or outro, or leave it on for the full duration. You can even add a fade-in or fade-out so the logo eases on rather than popping into view. None of this touches the underlying footage, so you can reposition or remove the logo at any point before exporting.

Supported video and logo formats

Upload your source video as MP4, MOV, WebM, MKV, AVI, or most other common containers. MP4 with H.264 is the safest choice for output because every browser, phone, and social platform plays it without complaint.

For the logo itself, use a PNG with a transparent background. PNG-24 carries a full alpha channel, which means the area around your mark stays see-through instead of sitting inside a white or coloured box. WebP transparent images work too. Avoid JPG for logos, because JPG cannot store transparency and will surround your mark with a solid rectangle. If you only have a logo on a solid background, recreate or export it as a transparent PNG first so it blends into the footage cleanly. Animated logos in GIF form can also be placed as an overlay if you want movement.

Where to place a logo and what size to use

The bottom-right corner is the convention for a reason: it stays out of the way of faces, captions, and the action, and viewers instinctively read it as a brand mark rather than part of the scene. Bottom-left is a good alternative when your platform's interface, such as TikTok's caption block, crowds the right side. Keep the logo small. Around 5 to 10 percent of the frame width is enough to be legible without distracting from the content; a logo that covers much more than that starts to feel like an ad.

Opacity is the other dial worth tuning. A fully opaque logo reads as a confident brand stamp, which suits intros, outros, and tutorial content. Drop the opacity to roughly 40 to 70 percent and it behaves like a watermark, present and protective but easy to ignore while watching. Add a small margin so the mark does not touch the very edge of the frame, since some players and platforms crop a few pixels off each side.

Platform-specific guidance

For YouTube, design your logo to survive compression and scale: a clean mark in the lower-right corner works on both desktop and the smaller mobile player. Note that YouTube also has its own branding-watermark feature in Studio, but baking the logo into the video itself means it shows everywhere the file is played, including embeds and downloads.

For vertical video on TikTok, Instagram Reels, and YouTube Shorts (9:16), keep the logo clear of the bottom third and the right edge, where the caption, username, and action buttons live. The upper area is usually the safest spot on these formats.

For square (1:1) and widescreen (16:9) posts on Instagram, Facebook, and LinkedIn, the bottom-right corner is reliable. If you publish the same clip across several aspect ratios, set the logo position per export rather than assuming one placement fits all of them.

Quality, privacy, and what it costs

EchoWave preserves your source resolution, so a 1080p or 4K clip exports at the same quality with the logo composited on top. Your files upload to EchoWave for processing rather than being shared or sold, and the editor runs entirely in your browser, so there is nothing to install.

You can add logo to video free in the browser: the editor is free to use, with no download and no sign-up to begin. On the free plan, exports carry a small EchoWave.io watermark, which a paid plan removes. If your only goal is to overlay your own logo, the free plan still does that fully; the EchoWave mark is separate from the logo you add. For tasks where you need an output with no added mark at all, EchoWave's dedicated quick tools for cropping, trimming, compressing, and converting export without any watermark.