Instagram Video Length January 2023 Guide

You want to post a video on Instagram, but you don't know how long it can be. If so, you're at the right place! In this post, we'll talk about how long Instagram videos can be and give you some tips on how to make interesting videos that fit within these limits.

First of all, it's important to know that there are two types of videos on Instagram: those that are posted to the main feed and those that are posted as stories. The length of videos in these two categories is a little different, so let's go over them separately.

Instagram Video Durations

Placement Length
Feed Video 3-60 seconds
Story Video Up to 15 seconds
IGTV Up to 15 seconds
Reels Video Up to 30 seconds
Live Video Up to 4 hours
Feed Advert Up to 60 seconds
Story Advert Up to 14 seconds

Instagram Feed Videos

Videos posted to Instagram's main feed can be up to one minute long. This is true for both regular Instagram posts and the new Reels feature, which is a place for short videos.

To make a video for the main feed, just tap the camera icon in the top left corner of the app and then choose "Video." You can record a video there or pick one from your camera roll. Once your video is under 60 seconds, you can edit it, add filters, and post it to your feed.

Instagram Stories

Instagram stories are short videos or photos that show up on your profile for 24 hours and then disappear. The longest these videos can be is 15 seconds. To make a story, tap the camera icon at the top left of the app and then choose "Story." You can record a video there or pick one from your camera roll. Once your video is under 15 seconds, you can edit it, add filters, and post it to your story.

IGTV

Instagram has a feature called IGTV that is different from the main feed and stories. This is a separate part of the app that can be reached through a separate tab. It lets users upload videos that are longer than 10 minutes. Videos on IGTV can be up to an hour long.

Open the IGTV app and tap the plus sign in the top right corner to make a video. You can record a video there or pick one from your camera roll. Once you have a video that is less than 60 minutes long, you can edit it, add filters, and post it to your IGTV channel.

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