Video Editor for Small Business

• Captions your customers can read with the sound off

  Most feed video plays muted, so captions decide who keeps watching. EchoWave transcribes your speech automatically and gives you 176 caption presets, including word-by-word karaoke styles, with per-word color and emphasis edits. You can also translate subtitles into 86 languages if your customers speak more than one.

• A brand kit that keeps every post on brand

  Save your colors and logos once, and upload your own fonts so they show up in the text style picker. The next promo, offer or testimonial picks up the same look without anyone hunting for hex codes.

• Templates that turn one edit into a month of posts

  Build a marketing video template with text, image and video placeholders, then swap in this week's offer in a couple of clicks. Need volume, like a clip per product listing? Upload a CSV and render up to 100 videos in one batch, which is how ecommerce video catalogs get done.

• Resize once, post everywhere

  Edit a single project, then resize the canvas to 9:16 for Reels and TikTok, 1:1 or 4:5 for feeds, and 16:9 for YouTube and your website. If Instagram is your main channel, the Instagram video editor page covers the platform specifics.

• Clean up phone footage without learning a timeline first

  Trim, split and rearrange clips on a magnetic timeline that snaps everything into place. If scrubbing feels slow, edit the transcript instead: delete a sentence and that part of the video is cut, and ums and silences can be removed automatically in one pass.

• Voice overs without recording ten takes

  Type a script and pick from 63 AI voices, or record yourself with the built-in voice recorder and teleprompter. The screen and webcam recorder also covers walkthroughs, like showing customers how to book online.

• Echo, an assistant for the fiddly parts

  Echo is a chat panel inside the editor with 39 editing tools. Ask it to caption the video in a specific style, split out a clip, add a zoom pop or blur a customer's face, and it makes a checkpoint first so one click reverts everything.

• A video editor for small business owners on any computer

  EchoWave runs in Chrome, Edge, Firefox and Safari on Mac, Windows, Linux and Chromebooks, with desktop apps for Mac and Windows if you prefer them. Rendering happens on a cloud render farm, so the five-year-old laptop by the till exports at the same speed as a new machine.

1. 1

   Upload your footage

   Drag in phone clips, photos and your own music. The canvas sizes itself to your first file, and your project autosaves as you work.

2. 2

   Cut it down to the good part

   Split and trim on the timeline, or open the transcript and delete sentences to cut the video. Run filler removal to drop the ums and long pauses in one pass.

3. 3

   Add captions, text and your branding

   Click auto-captions and pick one of 176 presets, then add offer text with one of the 81 text animations (30 of them entrances). Your brand kit colors, logo and fonts are one click away.

4. 4

   Resize and download for each platform

   Set the canvas to 9:16, 1:1 or 16:9 and export an MP4 for each channel. Free exports are HD (up to 720p) with a small removable EchoWave watermark badge; paid plans remove the badge and add 1080p, with up to 4K on Pro.

• 9:16 Vertical

  • TikTok
  • Reels
  • Shorts
• 1:1 Square

  • Instagram feed
  • Facebook
• 16:9 Landscape

  • YouTube
  • Website
  • Google Business

• Cafes and restaurants

  Film the pour or the plating on your phone, speed it up to 2x, and put the week's specials on top as animated text. Resize the same project to 1:1 for the feed, adjust the framing, and post both cuts from one edit.

• Salons and barbers

  Cut a before-and-after with one of 56 transitions, and let Ken Burns pan-zoom bring the finished-look photos to life. Close with your booking handle as an end card so people know exactly where to go.

• Gyms and studios

  Trim a class clip, snap the cuts to your music with automatic beat detection, and caption the coaching cues in a karaoke style that fills each word as it is spoken. A 30-second cut works for Reels, ads and the lobby screen.

• Shops and ecommerce

  Remove the messy stockroom behind a product with the one-click AI background remover, then add price text and a keyframed zoom on the detail that sells it. Templates make the next twenty product clips a fill-in job.

• Customer testimonials

  Trim a phone interview down to the strongest 40 seconds, run filler removal so the ums disappear, and caption it for silent viewing. One honest customer clip does more convincing than most scripted ads.

• Local offers and ads

  Cut a 15 to 30 second version of your promo for Facebook and Instagram ad placements, with the offer as large animated text inside the first two seconds. Resize per placement and export each as MP4.

Based on each tool's public pages as of July 2026. Plans and features change often, so check current pricing pages before you commit.