Hormozi Style Captions
Hormozi style captions are the big, all-caps, word-by-word subtitles that Alex Hormozi's shorts made famous: a heavy block font, a thick black outline, and a yellow flash on the words that matter. EchoWave ships a named hormozi preset, plus a white-highlight variant, among 176 caption styles. Upload a clip, auto-transcribe it, apply the preset, and recolor any word in a click. The free plan exports HD MP4 with a small removable EchoWave watermark badge.
Hormozi Style Captions Features
EchoWave's caption presets are used by short-form creators, coaches, podcasters, and video teams around the world.
The style, decoded
What makes Hormozi style captions work
The formula is easy to describe and tedious to build by hand: two or three uppercase words on screen at a time, each filling in as it is spoken, with one key word popped in yellow. EchoWave's caption generator automates the timing with word-level timestamps, so you spend your minutes on emphasis instead of keyframes. EchoWave is an independent tool with no affiliation to Alex Hormozi.
-
176
caption presets
-
2
named Hormozi-style presets
-
86
subtitle translation languages
-
81
text animations
Built for the style
Everything the Hormozi look needs, in one editor
Auto-transcription handles the timing, the preset handles the look, and per-word controls handle the emphasis.
-
Apply Hormozi style captions in one click
Pick the named hormozi preset from 176 caption styles and every cue restyles at once: heavy uppercase type, thick outline, yellow active-word fill. Prefer the cleaner look he moved to later? The hormoziWhite variant swaps the highlight for white. Browse the full library on our animated captions page.
-
Word-accurate auto-transcription
EchoWave transcribes speech in dozens of languages with word-level timestamps, so each word lands on screen exactly as it is said. That precise sync is what sells the effect. Misheard a name? Fix it in the transcript and the caption updates instantly. If you already have an SRT file, add subtitles by importing it directly.
-
Per-word color and emphasis
The signature move is one yellow word per line, the verb or the number that carries the sentence. Click any word in EchoWave and change its color, so the money word flashes yellow or green while the rest stays white. No separate text layers, no manual timing.
-
True karaoke fill, not a pop-in imitation
Many tools fake the style by flashing whole lines. EchoWave's karaoke presets fill each active word as it is spoken, the same mechanic behind our karaoke video maker. The moving fill keeps eyes anchored to the caption, which is the whole point.
-
Ask Echo to do it for you
Echo is the AI assistant built into the editor, with 39 editing tools. Type something like caption this in the hormozi style and it transcribes the clip, applies the preset, and shows you the result. It sets a checkpoint before big changes, so one click reverts everything.
-
Match the font exactly
Guides to the style point to Montserrat Black and The Bold Font, with Anton and Bebas Neue as close matches. Upload any of them through the brand kit and they appear in the text style picker alongside your saved brand colors. Your captions can copy the reference frame for frame or carry your own identity.
-
Burned-in export, plus subtitle files
Captions are hardcoded into the video on export, so they display identically on TikTok, Reels, Shorts, and anywhere else. You can also export the transcript as SRT, VTT, TXT, or JSON for repurposing. Rendering happens on EchoWave's cloud, so an old laptop finishes as fast as a new one.
How it works
How to make Hormozi style captions
Four steps take a raw clip to a captioned vertical short.
-
Upload your clip
Drag in an MP4, MOV, WebM, or AVI. The canvas auto-sizes to your footage; set it to 9:16 for TikTok, Reels, and Shorts. Nothing to install, the editor runs in your browser.
-
Auto-caption the speech
One click transcribes the audio with word-level timestamps, in dozens of spoken languages. Skim the transcript and correct any word; edits sync back to the timeline automatically.
-
Apply the preset and set emphasis
Choose hormozi or hormoziWhite from the 176 caption presets. Then click through each line and recolor the one word that carries it, yellow for punch, green for money lines. Resize or restyle individual words if you want more contrast.
-
Export your vertical short
Captions burn in on export and the render runs in the cloud. Free exports are HD (up to 720p) MP4 with a small removable EchoWave watermark badge and a short branded end card; paid plans remove the badge and add 1080p and up to 4K, with 8K on Business. Grab the SRT too if you want a copy of the transcript.
Sized to post
The right shape for every platform
-
9:16 Vertical
- TikTok
- Reels
- Shorts
-
1:1 Square
- Feed posts
-
16:9 Landscape
- YouTube
- Podcast clips
Who uses it
Where Hormozi-style captions earn their keep
-
Podcast clips
Pull the strongest 40 seconds from an episode and caption it word by word so it survives muted feeds. The moving fill holds attention through the whole answer, not only the hook.
-
Coaches and consultants
Talking-head advice clips are where this style started, and it still fits them best. Highlight the numbers and the verbs in yellow so the promise of the clip reads at a glance.
-
Repurposing long-form video
Cut a webinar or YouTube video down by editing its transcript, with automatic removal of ums, uhs, and silences. Caption the tightened cut, then resize it to 9:16 for shorts.
-
Faceless motivational pages
Pair stock photos or AI-generated stills with one of EchoWave's 63 AI voices, then let the captions carry the message. Bold word-by-word text does the work a face would normally do.
-
Multilingual clip channels
Transcribe in the spoken language, then translate the captions into any of 86 languages, or run bilingual subtitles for dual-audience accounts. The preset styling carries over untouched.
-
Agencies and freelance editors
Save each client's fonts and colors in a brand kit so their caption style stays consistent across every clip. Per-word emphasis editing means revisions take seconds, not re-renders.
Compare
How EchoWave compares
| Feature | EchoWave | Submagic | Captions | CapCut |
|---|---|---|---|---|
| Named Hormozi-style caption preset | yes (hormozi + hormoziWhite) | Yes | Yes | yes (template) |
| Word-by-word active-word fill | Yes | Yes | Yes | Yes |
| Per-word color and emphasis editing | Yes | Yes | Yes | Yes |
| Caption preset library | yes (176) | dozens | dozens | templates |
| Custom font upload | yes (brand kit) | Yes | Yes | Yes |
| Edit the video by editing the transcript | Yes | No | Yes | Yes |
| Subtitle translation | yes (86 languages) | Yes | Yes | Yes |
| Caption file export | yes (SRT, VTT, TXT, JSON) | yes (SRT) | yes (SRT) | limited |
| AI chat assistant inside the editor | yes (Echo, 39 tools) | No | No | No |
| AI auto-clipping of long videos | No | Yes | Yes | Yes |
| Auto-reframe and speaker tracking | No | No | Yes | Yes |
| Free plan video downloads | yes (720p, watermark badge) | yes (watermark) | trial only | Yes |
Based on each tool's public pages as of July 2026. Features and plans change, so check current pricing pages before you commit. EchoWave is not affiliated with or endorsed by Alex Hormozi, Submagic, Captions, or CapCut.
Caption your next short in the style that started it all
Upload a clip, auto-caption it, and apply the hormozi preset in your browser for free. Export in HD with a small removable watermark badge, or pick a plan to remove it and render up to 4K.
What creators say after trying EchoWave
About the EchoWave team
EchoWave is a browser-based video and audio editor built by Lemon Vault LLC since 2018. The people who build the editor write these guides and test every step in the production app before publishing.
Hormozi Style Captions FAQ
What are Hormozi style captions?
They are the large, all-caps, word-by-word subtitles popularized by Alex Hormozi's short-form business videos: a heavy sans-serif font, a thick black outline, and two or three words on screen at a time, with key words highlighted in yellow or green. Each word appears or fills exactly as it is spoken. The style is built for viewers who scroll with sound off, which is most of them.
What font does Alex Hormozi use in his captions?
The two most cited matches are Montserrat Black (900 weight) in all caps and The Bold Font, a free heavy sans that many recreations use. Anton and Bebas Neue give the same block look. EchoWave's hormozi preset ships with a matching heavy style, and you can upload any of these fonts through the brand kit to copy a specific era exactly.
How do I make Hormozi style captions for free?
In EchoWave you can upload a clip, auto-transcribe it, apply the hormozi preset, and edit per-word colors without paying anything. The free plan also exports the finished short as an HD (up to 720p) MP4 with a small removable EchoWave watermark badge and a short branded end card. Paid plans remove the badge and end card and raise export quality to 1080p and up to 4K, with 8K on Business.
What colors do Hormozi captions use?
White base text with a bright yellow highlight, commonly quoted around #FFD93D or #f7c204, on the single most important word in each line, plus an occasional saturated green for variety. A thick black stroke or shadow keeps the text readable over any footage. In EchoWave you can click any word and set any hex value, so matching or adapting the palette takes seconds.
Is EchoWave affiliated with Alex Hormozi?
No. EchoWave is an independent product made by Lemon Vault LLC and is not affiliated with, sponsored by, or endorsed by Alex Hormozi. The preset name is descriptive, the same way editors describe the caption style itself.
Why do word-by-word captions perform so well on shorts?
A large share of mobile viewers watch with the sound off, so the captions are the audio. Showing one word at a time keeps the text readable at arm's length, and the constant motion of the fill gives the eye something to track, which helps people stay through the clip. The yellow emphasis word also lets skimmers grab the point of a line in a single glance.
Can I change the highlight color or font after applying the preset?
Yes. The preset is a starting point, everything stays editable: swap the font, recolor individual words, resize the block, or change the outline. If you want the white-highlight look from Hormozi's later videos, the hormoziWhite preset applies it in one click.
Do the captions get burned into the exported video?
Yes, captions are hardcoded on export, so they render identically on TikTok, Instagram, YouTube, and anywhere else, with no platform caption settings involved. You can also export the transcript separately as SRT, VTT, TXT, or JSON. If you already have an SRT from another tool, import it and restyle it with the preset.
Does this work for languages other than English?
Yes. Auto-transcription supports dozens of spoken languages with word-level timestamps, and you can translate finished captions into 86 languages or display bilingual dual-language subtitles. The hormozi preset styles all of them the same way.
Ready to caption your next short?
Auto-caption and style every word free in your browser, then export in HD with a small watermark badge, or pick a plan to remove it.
Get Started →