How to Write Podcast Show Notes
Many people have started podcasting as a side gig over the past few years and it’s easy to understand why. After all, nowadays, there’s a giant audience always looking for new and easy content to consume - and, well, what’s easier than listening?
But podcasting is about much more than turning on your mic and talking. Creating a high-quality podcast that listeners will want to listen to the very end requires time and effort.
One of the most efficient (yet, most underrated) things podcasters can do to take their show to a whole new level is creating podcast show notes.
What Are Podcast Show Notes?
Podcast show notes are a written summary of an episode, which includes not only the topics you covered but also links to resources where your listeners can learn more relevant information and if you want, links to your social media pages.
Furthermore, podcast notes are a great opportunity for you to promote your other projects and ask for reviews on your show.
Why Do You Need Podcast Show Notes?
Well-written podcast show notes are useful for a huge number of reasons, both for yourself and the listeners:
- Convince new (or busy) followers to listen. Someone who’s not an avid listener of your show might need a little convincing before they click play, and the episode’s notes are the ideal chance to entice them.
- Provide listeners with useful resources. If your listeners are as interested in your show’s topic as you are, they’ll want to know even more about it. Let them trust you to lead them to relevant resources.
- It gives you a chance to monetize your podcast through affiliate links. There will always be brands in your niche that are trying to promote their products, and in those cases, affiliate marketing is a win-win for them and for yourself.
- Get new listeners thanks to SEO. As long as you optimize these notes, they’ll help you rank better on Google and, as such, they’ll help even more people find your show when they research certain expressions.
- Promote. You can (and should) mention your products and services during the episode, but including them in your notes is also a must. Remember, it’s much more likely that your listeners will click on a link than try to find your products themselves.
How to Write Great Podcast Show Notes in 5 Steps
Now that you know why you should create show notes for each of your podcast’s episodes, it’s time to get to learn how you can write the best notes possible.
1. Take some initial notes before you record the episode
The first draft of your podcast show notes should be written before you actually record the episode and it’ll work not only as a foundation for the final notes, but also as a way for you to stay on track during the episode and always know what you’re going to talk about next.
Remember that this is just a draft, so it doesn’t need to be perfectly written or crazy detailed. It’s more like an outline than anything else.
2. If you want to, add to your draft as you record
We say “if you want to” because not everyone is able to keep an engaging conversation going while also writing down their notes. And when you’re recording your episode, the engaging conversation is a million times more important than the notes!
So, if it works for you, take a few extra notes during the recording, but be cautious not to let that affect the quality of the episode.
Pro tip: If your guest says a great quote that you know you’ll want to include in your notes, just write down the time mark so you can go back to it in the next step.
3. Edit what you’ve written into the podcast show notes
Once your episode is recorded, it’s time to go back to your draft, turn it into the actual podcast show notes and optimize it for SEO.
If you don’t remember everything that you spoke about, you can use a tool like VLC to listen to the episode at a faster speed than usual, without affecting the pitch.
This third step will become a lot easier if you have a set format that you simply fill in every time. We have one for you at the end of the article!
4. Add images and links
Once the written content is finished, you can add some visuals to make it more appealing or to help explain complex concepts. After all, no one likes to open a page that’s full of words, words, and more words.
This is also when you add a list of resources relevant to the topics you mentioned in the episode, as well as links promoting your guest’s social media pages, products, and projects.
5. End with CTAs
We’ve mentioned several times that your podcast show notes are a great opportunity for promoting your other projects and that’s exactly how you should finish them off. Simply make a list of your current products and services, and then reuse (and update) them as needed.
Our Format for Podcast Show Notes
Your podcast show notes don’t have to be a lengthy, complicated text. There are a few pieces of information you should always include and our format lists them all:
- Episode number and name
- A brief and powerful introduction
- A brief biography of the guest(s)
- A list of main topics and insights (with timestamps)
- A list of resources and social media pages (yours and your guest’s)